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Six Months After Buying a Small Business: What I Wish I Had Known
Information is imperfect, and you don’t know what you don’t know. This post-closing reflection identifies four critical due diligence gaps that surfaced six months after acquisition. Learn how gut-feeling reporting and transition-related cash flow stalls can impact an ETA deal, and how to structure your next purchase agreement to protect against them.
Collita
Feb 29 min read


Timeline of a Deal: How I Bought Kelly Green
107 days. That’s how long it took me to go from spotting a listing for a tiny plant maintenance business to signing closing papers with two kids climbing over me at bedtime. In between? Brokers, banks, QofE, escrow drama, missing printers, and a rollercoaster of doubt and excitement. This is the story of how I bought Kelly Green.
Collita
Sep 4, 202513 min read


CRM for Search: My Review of ETA IQ
In this post, I share a detailed, honest review of ETA IQ, a CRM built for ETA searchers. Plus there is a free PDF summary of my “CRM for Search” HubSpot demo for those interested.
Learn how ETA IQ helps manage contacts, deals, and financial modeling, what stands out, and what’s missing, based on my experience with a real, high-volume, self-funded search that led to an LOI in just 10 weeks.
Collita
Jul 2, 20256 min read


From Red-Eye to Ready: My Day at Deal Team Day New York
I attended Deal Team Day in New York, hosted by the Search Fund Coalition, and walked away with tactical insights on ETA, legal strategies, due diligence, and more. From red-eye flights to powerhouse women in the room, here’s a full recap plus key takeaways, and a FREE PDF with my notes for fellow searchers.
Collita
Jun 18, 20254 min read


Leaving a High-Paying Job to Pursue ETA: What I’m Gaining by Letting Go
When I signed my commitment letter to buy a business, I felt what I always do before big life changes: joy, then panic. In this post, I share the five personal reasons why I’m pursuing Entrepreneurship Through Acquisition (ETA). From growth and boundaries to purpose, money, and being an example for my daughters.
Collita
Jun 8, 20257 min read
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